Thursday morning – every H&M lover clutched her prints – as the brand announced their newest designer collaboration with fan favorite Erdem.

Erdem Moralioglu is the London based designer who has dressed everyone from Keira Knightly to Kate Middleton. The collection which launches November 2nd, 2017 in select stores and online, will debut a collection for women and (gasp) men too.

“I am so happy to collaborate with H&M, and to explore my work on a whole new scale, including a menswear collection which I have never done before,” said Moralioglu.  “It’s also such a thrill to work with Baz Luhrmann, one of the most important storytellers of our time.”

The duo made a trio – bringing Baz Luhrmann on board to tell the story of H&M X Erdem. You know Luhrmann’s film aesthetics from works like The Great Gatsby.  Check it out below.

Erdem is in great company, as H&M’s previous designer collaborations have made high-end labels like Balmain, Jimmy Choo, and Rei Kawabuko accessible to an extended audience.

Shoppers can expect the line to reflect Erdem’s English upbringing, pulling inspiration from English 90’s TV shows and music videos.

For more information on H&M X Erdem visit