Parks & Recreations star Rashida Jones is giving beauty a comedic twist as she takes on the newly created role of Almay Insider.
The popular cosmetics brand recently announced its “Reveal the True You” campaign, encouraging self expression and individual beauty. Jones will star in a digital series for the brand, highlighting her comedic talents while taking on the persona of an Almay Mega influencer.
When asked, Jones had this to say – “I feel honored that Almay trusted me to help bring their ‘Reveal the True You’ campaign to life.” “The message of this campaign is something so simple, yet not often said: You are beautiful just the way you are. There is so much pressure to portray an idyllic life, especially through social media, and honestly, does anyone really have the picture-perfect Matcha Latte every day? It was this thought that sparked the idea of showing what my life as an influencer would really be like, behind the curtain, imperfectly perfect. I am very excited to share my experience as an Almay Mega Influencer with the brand’s fans and followers.”
The brand kicked off this campaign earlier this summer with a new logo, brand imagery, and diverse faces. With this exciting change, Almay has also committed to being more inclusive of every consumer while rolling out new shades ranges and offerings, new packaging, advertising, and in-store displays throughout 2018.
This series, which lives on the brand’s Instagram and Facebook pages, stars Chachi Gonzales(@chachigonzales), Wendy Nguyen (@wendyslookbook), Nadia Aboulhosn (@nadiaaboulhosn) and Nikia Phoenix(@nikiaphoenix), each sharing stories of what beauty means to them, and encouraging others to do the same.