Justin Alexander, a global name in wedding dress design, announced on January 30, 2018, the launch of a new campaign with influencer and body positivism advocate Iskra Lawrence. The campaign, titled Be You, empowers brides to be confident in themselves, regardless of size, shape, and style.
“One of our core brand pillars is inclusivity, to design dresses that look great on real women. We want our brides to feel confident and comfortable in a dress that makes them shine,” says Justin Alexander Warshaw,
President and Co-Creative Director of Justin Alexander, “Iskra was the perfect partner for our Be You campaign because she is a champion of body diversity and body positivity, and is a role model for women across the world.”
“I had my own trials and tribulations with body image,” says British-born model, Lawrence, “I had gone through a lot starting from my teenage years. It was definitely freedom to put my real self out there.”
From fit and flare to A-line silhouettes and light lace to heavily beaded accents, Justin Alexander designs wedding dresses for every body type, every personality, and every style. The collection ranges from sizes 2-32 with no upcharge for plus sizes, which is a major advantage for the bride-to-be.
About Justin Alexander
Justin Alexander is an award-winning designer and manufacturer of mid to high-end wedding dresses under five collection labels: Justin Alexander, Justin Alexander Signature, Lillian West, Sincerity Bridal, and Sweetheart Gowns. Justin Alexander is a global company with offices in New York City, New Jersey, London,Rotterdam and Hong Kong, and is sold by more than 1,000 authorized retailers worldwide.
For more information, please visit the Just Alexander site and check out the amazing images from this campaign below, captured by the talented Emily Soto!
Model: Iskra Lawrence
Photographer: Emily Soto
Wedding Gown: Justin Alexander
Special thanks to the team at Atelier PR for sharing the campaign with us!